About us

Lateral Thinking Ortho (LTO) specialises in sales, marketing, commercial operations, and product development within the medical device industry.

We are a UK medical device Distributor and Sales Agency specialising in Sports Medicine, Ligament Reconstruction, Joint Replacement, Bone Infection, Bone Regeneration and Extremities.

The think tank initiative

Our Product Development program, Think Tank, drives innovation by working closely with medical device manufacturers and surgeons. This initiative serves two key functions:

• Expanding techniques within existing Indications – We refine and advance current surgical approaches to enhance procedures and outcomes.

• Developing new medical devices  – We help transform groundbreaking ideas into fully realised commercial products.

By integrating product development, regulatory, intellectual property, and marketing expertise, Think Tank thoroughly evaluates and nurtures surgeons' concepts, whether refining existing techniques or creating entirely new devices, to bring meaningful advancements to surgery.