About us

Lateral Thinking Ortho (LTO) specialises in sales, marketing, commercial operations, and product development within the medical device industry.

We are a UK Distributor and Sales Agency specialising in Sports Medicine, Ligament Reconstruction, Joint Replacement, Bone Infection, Bone Regeneration and Extremities.

Our selection process for partners focuses on companies whose products complement our existing portfolio, fostering a synergistic relationship. We exclusively partner with those who share our values, ensuring optimal service for our customers.

Our think tank initiative

Our Product development program, known as Think Tank, forges close partnerships with medical device manufacturers and surgeons to propel the advancement of their product capabilities and ideas. By expanding techniques within their respective indications, this initiative strives to enhance surgical options, ultimately elevating surgical procedures and outcomes.

We involve product development, regulatory, intellectual property, and marketing teams. Through this comprehensive involvement, we meticulously assess and nurture surgeons' ideas, guiding them towards becoming fully realised commercial products.